Bitcoin’s push toward the digital gold label continues to face strong headwinds despite its rapid ascent in global markets. The asset overtook gold ETFs in late 2024, reaching a level many considered historic. Besides, its total ETF assets now hover near $120 billion, showing lasting investor interest.
Bitcoin’s push toward the digital gold label continues to face strong headwinds despite its rapid ascent in global markets. The asset overtook gold ETFs in late 2024, reaching a level many considered historic. Besides, its total ETF assets now hover near $120 billion, showing lasting investor interest.
However, its market character still lacks the stability and trust that define traditional safe-haven assets. This gap forms what Simon Kim, CEO of Hashed, as the “digital gold paradox,” a situation where scale grows fast but long-term confidence remains fragile.
Kim notes that time shapes investor trust more than any metric. Gold has survived thousands of years of crises, wars, and currency transitions. , meanwhile, has existed for only sixteen years, leaving investors unsure about its crisis behavior. Moreover, capital composition adds another challenge.
Bitcoin ETFs attract hedge funds and trading desks that chase volatility. Consequently, the asset often reacts like a high-risk tech stock when markets move. Gold, however, benefits from long-term allocators such as central banks, pensions, and insurers. Their presence helps gold behave steadily during stress events.
Correlation trends reinforce this divide. Bitcoin still trades closely with the Nasdaq, often selling off when tech stocks fall. Gold moves differently. Hence, global investors still turn to physical assets when geopolitical and macro tensions escalate.
Gold’s surge to over $4,000 in 2025 and the rapid rise in gold ETF assets underline this preference. Central banks drove most of this expansion as they reduced dollar exposure and increased reserve diversification.
Kim believes Bitcoin must strengthen its qualitative profile before it gains full safe haven recognition. Besides, large sovereign wealth funds and pension plans must adopt clear long-term allocation frameworks.
State-level reserve inclusion would also reshape global perception. Moreover, Bitcoin must act reliably during actual crises, not isolated events. Investors want repeatable evidence that Bitcoin can appreciate when traditional systems face stress.
Additionally, infrastructure maturity remains critical. Payment layers must scale further, major banks must expand custody services, and mining must meet tougher environmental expectations. Progress is underway, yet Kim argues these changes must accelerate as global markets enter a new macro cycle.
Kim expects meaningful shifts to begin after 2026 as volatility cools and institutional adoption rises. By 2030, he argues, Bitcoin could finally earn its digital gold title. However, the timeline depends on real-world tests, structural reforms, and growing global confidence.
