Rumble and Tether Partner for New Wallet to Challenge Coinbase

Rumble plans to introduce a non-custodial crypto wallet in Q3 2025 to challenge Coinbase’s dominance. The new wallet developed with Tether will support Bitcoin, (USDT), and possibly Tether Gold (XAUT). Rumble Wallet emphasizes a decentralized solution, designed for creators and international users to achieve financial independence and cross-border flexibility.

The wallet’s development is supported by Tether’s investment. This funding will allow Rumble to introduce its platform into the cryptocurrency market and provide a competitive option for traditional financial systems. The gives users control over their assets but permits creators to monetize outside of the conventional advertising format.

The main advantage of Rumble Wallet is its focus on creators. With this wallet, it enables innovators to retain economic freedom and not depend on the classic ad revenue trends. This shift is timely because firms such as Meta are looking into stablecoin payments for creators, foreshadowing decentralized financial solutions. Rumble aims to capitalize on this trend by giving users more control over their earnings.

The use of mobile crypto wallets is growing, with Coinbase 36 million active users in Q4 2024. Though Coinbase dominates the market with over 120 million registered users, Rumble wants to attract them via a creator-centered way. The firm believes that its decentralized wallet will differentiate it from the competition, allowing users more autonomy.

Rumble is also making strategic moves to grow its crypto reserves. In March 2025, the company acquired , increasing its holdings to 210 BTC. This is part of Rumble’s diversification strategy and an effort to align with the broader Bitcoin adoption trends seen among companies and governments.

has shown phenomenal financial growth, reporting revenue of $23.7 million for Q1 2025, reflecting a 34% year-over-year growth. Despite a marginal drop in the monthly active users to 59 million, it dropped from 68 million in Q4 2024. Rumble’s revenue growth resonates well with a robust performance of subscriptions and advertisements.

Despite challenges in user growth, Rumble’s stock has experienced mild growth, up by 2.37% to after-hours trading. However, its performance this year is still down by 40%. The company is keen to launch Rumble Wallet to solidify its standing in the competitive crypto industry.