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Ethereum prices remained under pressure as a large sell-off in crypto exchange-traded funds weighed on the broader market, keeping both Ethereum and Bitcoin stuck in a narrow range below recent highs.

Ethereum continues to attract attention as traders assess short-term price weakness against signs of deeper market engagement. The asset has entered a corrective phase on the 4-hour chart after failing to hold above the $3,300 area.

Bitcoin price today trades near $90,300 on January 9, 2026, holding just above the $90,000 psychological support as selling pressure persists. The market remains under strain following repeated failures to reclaim key moving averages, while spot and ETF flows continue to point toward distribution rather than accumulation.

Santiment social volume data reveals the crypto community’s attention has shifted toward meme coins during early 2026. The data tracking platform reported increased interest in tokens like PEPE, POPCAT, and MOG following strong price gains across the sector. The meme coin market capitalization increased quickly and attracted traders after a challenging 2025.

Bitcoin’s price dropped below $90,000 on Thursday morning after surging approximately 10% in the first week of January 2026. The latest price action has triggered projections among cryptocurrency analysts, highlighting a change in the price dynamics of the pioneer cryptocurrency.

Vitalik Buterin has outlined a detailed framework for how Ethereum should scale over time, arguing that expanding data bandwidth is a safer and more sustainable path than reducing transaction latency. His remarks place recent and upcoming Ethereum upgrades into a broader technical and economic context, emphasizing decentralization, global accessibility, and the long-term role of layer-2 networks.