Highstreet is a play-to-earn metaverse project that merges brick-and-mortar retail with blockchain technology. It leverages dual-sharded NFTs and Street Synergy Curves to create deep integrations between in-store and online shopping experiences. The HIGH token, serving as the ecosystem's core utility, plays a pivotal role in staking, governance, trading, and its real estate system. The platform offers an immersive gaming experience through Highstreet World, enabling players to purchase digital assets that can be redeemed for physical goods, pioneering an innovative blended model of physical and digital commerce.
Highstreet: The Play-to-Earn Metaverse Bridging Reality and Digital Shopping
Highstreet is an innovative commercial platform that seamlessly merges physical shopping with play-to-earn (P2E) experiences in the virtual world. Targeting the challenges traditional retail faces in adapting to the Web3.0 era, it aims to establish a bridge connecting offline brick-and-mortar stores with emerging blockchain applications.
Evolved from the LumiereVR project since 2015, Highstreet has its roots in computer vision-driven VR commerce. Through years of development, the team has crafted a metaverse centered around business, hosting millions of digital representations from real-world brands and physical products, as well as attracting high-profile individuals and brands.
Within this immersive metaverse, players can enjoy a unique shopping experience, buying, trading in-game NFT items, and even creating their personalized digital identities. Notably, Highstreet integrates e-commerce deeply, enabling users to redeem in-game items for tangible goods, thereby fostering a synergy between online gaming and offline consumption, pioneering a novel business model.
How Highstreet Bridges the Gap Between Physical and Digital Worlds
Highstreet leverages innovative technology to transform real-world physical products into digital assets within the metaverse, creating a unique and accessible consumer ecosystem. In this system, both emerging brands and industry titans alike can harness blockchain tech and NFTs for business expansion and innovation.
Firstly, Highstreet employs a dual-sharding NFT approach, tokenizing tangible goods as in-game items, forming the first shard, which is then sold within the Highstreet World. This strategy not only broadens sales channels and boosts revenue streams but also alleviates inventory pressure and extra costs. Consumers can acquire these NFT-based in-game items at affordable prices, enjoying immersive virtual experiences.
Secondly, the second shard serves as the trigger for redeeming the physical product; upon purchase, order information seamlessly integrates with existing e-commerce backends like Shopify. This mechanism connects virtual storefronts with physical stores, allowing users to effortlessly convert their digital assets bought on Highstreet into tangible goods, pioneering a novel blended model of brick-and-mortar and digital commerce.
Furthermore, Highstreet's Marketplace utilizes Street Smart Liquidity Curves to manage limited-edition items' liquidity. This automated price discovery mechanism adjusts item prices based on market demand, reflecting community and fan influence directly in the value of goods. Brands can customize distinct joint curves according to their needs, adjusting steepness or flatness to stimulate more trading activity or encourage physical redemption, fostering deep integration and interaction between online and offline realms.
Highstreet World: A Metaverse Blending Brands and Gaming
Highstreet World serves as the immersive gaming layer within the Highstreet ecosystem, seamlessly integrating e-commerce with entertainment. Constructed from a grid of hexagonal lots, each zone is collaboratively developed with real-world brands to extend their physical retail presence into the virtual realm. By September 2022, Highstreet World boasts multiple themed commercial districts, including Binance Beach, AVAX Alps, and Animoca Archipelago.
In this world, players not only advance their characters' levels and status through various missions but also participate in Initial Home Offerings (IHOs), purchasing and owning virtual properties. Excitingly, using compatible VR headsets, users can step into their personally decorated virtual homes, host gatherings, engage in social interactions, and even conduct live video chats while nurturing and caring for virtual pets, fostering vibrant and engaging social experiences.
Moreover, Highstreet World introduces unique economic incentives for players. As homeowners, they enjoy exclusive in-game perks and have the opportunity to profit from transactions occurring within their regions. Specifically, whenever a trade takes place in their area, homeowners receive a 3% cut of the transaction fees, enabling players to generate value and income within the game, truly embodying the "play-to-earn" metaverse lifestyle.
The Functionality and Use Cases of the HIGH Token
The HIGH token serves as the native utility token within the Highstreet ecosystem, existing on multiple chains with a fixed supply cap of 100 million tokens. These tokens will gradually unlock and enter the market over time, in alignment with the project's progress and community growth.
In Highstreet, the HIGH token plays a pivotal role. Users can stake their tokens to earn rewards, participate in governance decisions, and enjoy additional benefits. Within the Highstreet Market, the token functions as a medium of exchange, enabling players to purchase in-game items, enhancing their metaverse experience.
Moreover, the HIGH token acts as a passport in the Highstreet World. Players holding the token can access specific game zones by paying with it, allowing participation in exclusive virtual events. Furthermore, in Highstreet's metaverse real estate system, the HIGH token holds value for purchasing and decorating virtual properties, expanding its practical use cases within the Highstreet ecosystem.
The Functionality and Use Cases of the HIGH Token
The HIGH token serves as the native utility token within the Highstreet ecosystem, existing on multiple chains with a fixed supply cap of 100 million tokens. These tokens will gradually unlock and enter the market over time in parallel with the project's progression and community growth.
In Highstreet, the HIGH token plays a pivotal role. Users can stake their tokens to earn rewards, participate in governance decisions, and enjoy additional benefits. Moreover, within the Highstreet Market, the token functions as a medium of exchange, enabling the purchase of various in-game items to enhance players' metaverse experience.
Additionally, the HIGH token acts as a passport in Highstreet World. Players holding the token can access exclusive game zones by paying with it, allowing participation in specially curated virtual events. Furthermore, in Highstreet's metaverse real estate system, the HIGH token holds purchasing power, empowering users to buy and decorate their virtual properties, thereby expanding its practical use cases within the Highstreet ecosystem.
How to Buy HIGH Tokens on LBank
To purchase HIGH tokens on a cryptocurrency exchange like LBank, follow these steps:
1. After logging into your LBank account, navigate to the “Trading” page and select the “Spot Trading” sector.
2. In the search bar, type "HIGH". The platform will display available HIGH trading pairs, such as HIGH/USDT (a pairing between HIGH and the stablecoin Tether).
3. Once you've chosen your pair, in the “Spot Trading” interface, enter the quantity of HIGH tokens you wish to buy or the amount of USD equivalent using a market order. This means you'll buy HIGH at the current market price.
4. Click on the “Buy” button to confirm the transaction. Upon successful completion, the purchased HIGH tokens will be instantly credited to your LBank Spot Wallet. Always stay informed about market movements and price fluctuations for an effective investment strategy.
Conclusion
In conclusion, Highstreet stands out as a play-to-earn metaverse platform bridging the physical and digital realms, thanks to its innovative dual-token NFT strategy, smart liquidity curve management, and distinctive HIGH token economy. It has successfully crafted a novel business model that seamlessly integrates online gaming with offline retail.
Through the immersive Highstreet World game environment, users can enjoy unparalleled shopping and social experiences while having the potential to create value and profit in-game. Looking ahead, as Web 3.0 technologies mature and more brands and consumers join in, Highstreet is poised to spearhead the retail industry into a groundbreaking digital era, erasing the boundaries between the virtual and the real world.
