HodlAssets (HODL) is a crypto and Web3 project established with the goal of making blockchain technology, cryptocurrency, and Non-Fungible Tokens (NFTs) widely accessible to everyone. The project aims to simplify these complex technologies by offering a user-friendly environment for learning, creating, and engaging in blockchain-powered e-commerce and networking. In August 2021, HodlAssets acquired CoinLinked, a U.S.-based company, and brought CoinLinked's founder/CEO onto its team, signaling a planned expansion into the U.S. market. The overarching vision of HodlAssets is to revolutionize e-commerce by fostering broader acceptance and greater accessibility to the crypto-commerce sector. A key offering from HodlAssets is its upcoming GalaxE platform, an NFT-social aggregator marketplace. This platform intends to allow the creation, purchase, and sale of NFTs across multiple blockchains, a feature that distinguishes it from many existing marketplaces that often support only one blockchain. Furthermore, GalaxE is designed to be a pioneering NFT-specific platform that will enable users to interact with and influence the expanding metaverse. The HODL platform also differentiates itself by charging only a minting fee, with no initial contract, listing, or auction settlement fees. Operating as a community-driven DeFi project on the Binance Smart Chain (BSC), HODL provides a unique earning experience for its token holders. The project employs a transaction taxing model where a 5% tax is applied to each buy, sell, and transfer. This tax is then distributed as BNB rewards to holders. Holders can typically collect their share of the reward pool every three days, and reinvesting these rewards into HODL can offer benefits such as reduced taxes and quicker reward claims. The HODL ecosystem is designed to enhance holder earnings through various features including NFT Staking, HODL Hands NFTs, Gem Fighter NFTs, play-to-earn gaming, and BNB Rewards. Gem Fighter is a specific game developed by the project, described as a procedurally generated side-scrolling space shooter. The project's roadmap includes future developments such as a vault, Texas HODLem poker, and a dedicated HODL app. The HODL token is available on decentralized exchanges, including StellarTerm. The project actively engages with a community of over 25,000 holders across major social media platforms. The history of the project includes the launch of HODL v1 on May 7, 2021, its migration to HODL 2.0 on July 22, 2021, and a subsequent transition to an upgradable contract on November 11, 2021, following a change in leadership in September 2021. The project is currently led by co-directors Jeff Gilden (CEO) and Adam Roberts (CPO and COO).
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