Monetha is a platform that lets users get rewards for their data. It enables users to earn rewards for sharing their profiles with merchants they shop at. The rewards can be used as discounts for future purchases across the Monetha marketplace or redeemed for other benefits (gift cards, vouchers, or crypto).When a user chooses to apply their data, our platform will facilitate peer-to-peer data exchange with businesses, which will personalize the user experience and optimize the marketing efforts of the businesses. Our encryption-based p2p technology ensures that data goes directly from a user to a business bypassing all data aggregators and in full compliance with any privacy law (GDPR, CCPA, PECR).After the eCommerce block is fully covered and the platform gets a 1M+ user base, we will switch to the next block that has a more significant focus on the core idea of the project — "data wallet."